BEAUTYOFJOSEON

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Glow Deep Serum : Rice + Arbutin

A brightening serum formulated with 68.6% Oryza Sativa (Rice) Bran Water and 2% Alpha-Arbutin — inspired by the Joseon-era beauty ritual of rice water as daily skin brightener. Additional active Niacinamide and a seven-grain complex (Rice, Barley, Soybean, Sesame, Corn, Wheat, Adlay) deliver moisture and even tone. Free from alcohol, essential oils, fragrance and allergens. Vegan. Cruelty-free.

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Skin type
All types; especially dull, hyperpigmented and dehydrated skin
Regular price 51,00 zł
Taxes included.
  • Dermatologically Tested & Hypoallergenic

  • Free delivery over 250 zł

Size: 30ML
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Shipping costs:

  • InPost Parcel Lockers — 5,00 zł
  • Courier DPD — 20,00 zł
  • Free shipping over 250 zł

BEAUTY OF JOSEON - GLOW DEEP SERUM RICE AND ALPHA-ARBUTIN

A serum that evens skin tone, reduces redness and discoloration, and supports skin healing. Formulated with 68% rice hydrolate, 2% alpha-arbutin, niacinamide, panthenol, and trehalose, it hydrates, brightens, soothes inflammation, and improves overall skin clarity. Suitable for acne-prone, uneven, or red skin.

Benefits: Moisturizes, brightens discolorations and redness, evens skin tone, soothes and supports healing
Ingredients: Rice hydrolate, Alpha-arbutin, Niacinamide, Panthenol, Trehalose

Frequently Asked Questions

What is the Joseon-era "Beauty Water" tradition behind the Glow Deep Serum?

During the Joseon dynasty, Korean noblewomen used rice bran water — the milky water left over from rinsing or fermented rice — as a daily skin treatment. It was known for leaving skin smooth, bright and supple. Beauty of Joseon revives this tradition by using Oryza Sativa Bran Water at 68.6% as the primary base, rather than plain water, delivering a meaningful dose of rice actives in every application.

How does Alpha-Arbutin in the Glow Deep Serum differ from regular Arbutin?

Alpha-Arbutin is the more stable and effective stereoisomer of Arbutin. It provides more potent tyrosinase inhibition (directly reducing melanin production) at lower concentrations and with greater stability over time. At 2%, it is a well-studied brightening concentration suitable for all skin types.

Is BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha-Arbutin an official product?

Yes. All products offered by NAMANE come from licensed distributors and are 100% authentic. We do not sell bootlegs or unofficial products.